About The Creative Process

The Albert Einstein portrait by Frank Szasz was our first Global PathMarker. Fred Culver saw the painting on the easel in the studio Fred rented to Frank and wished aloud, “There must be something they could do” with the image. The painting wasn’t for sale as Frank was working on a commission. However, he explained that he always retained publishing rights. Fred and Frank struck a gentleman’s deal, a handshake, to forgive back rent for the right to publish the Einstein portrait.

Each poster is a labor of love, designed to reflect the beauty and complexity of the cosmos as expressed in people of great presence. We believe that every element in the universe matters, and our posters are a testament to this belief, aiming to inspire and evoke a sense of wonder in every viewer.